Sell-side · early view
Quick View
What could a buyer challenge first?
Rapid commercial screen focused on the issues and evidence gaps most likely to matter.
For M&A Advisers
Add commercial depth without getting in the way of the deal.
Revenue Execution works alongside the lead adviser to surface commercial issues earlier, strengthen evidence, prepare management and create better ammunition to defend value on sell-side or challenge assumptions on buy-side.
Sell-side
Prepare. Evidence. Defend.
“What will a buyer challenge — and are we ready to answer it?”
See the client through a buyer's eyes before diligence creates pressure. Know the risks early, fix what can still be fixed, strengthen the evidence and prepare management to defend the rest.
Sell-side · full assessment
Comprehensive
Can the commercial story stand up?
Deeper evidence-led assessment of revenue quality, concentration, pricing, forecast, growth, owner dependency, management and commercial systems.
Sell-side · not yet ready
Not-Ready View
What needs to change before market?
For a credible business that should not yet enter a process. Creates a roadmap back to market.
Buy-side
Assess. Challenge. Advise.
“What isn't obvious from the information we've been given?”
Add an operator-led commercial lens to the mandate: how durable is current performance, where are the dependencies, how credible is the growth case, and where might weak execution be hiding value?
Buy-side · rapid screen
Quick View
What should the buyer challenge next?
Fast screen to sharpen evidence requests and management questions before deeper diligence.
Buy-side · deep assessment
Comprehensive
Can performance and growth transfer?
Deeper assessment of commercial risk, revenue quality, pricing, transferability, growth assumptions and hidden upside.
Buy-side · future opportunity
Not-Ready View
What would have to change?
Turns “good company, not ready” into a structured future-opportunity roadmap.
Illustrative sell-side case
Strong numbers. Avoidable buyer leverage.
The work becomes valuable when it finds the challenge before the buyer does — and gives the adviser options.
€18m specialist services company
Strong EBITDA and a credible growth story, but concentration and founder-owned relationships could weaken buyer confidence if surfaced late.
41%Revenue in 4 customers
2Founder-owned key relationships
VariableForecast accuracy
StrongHeadline EBITDA
Why Revenue Execution
Commercial depth from an operator.
Richard Fox brings more than 25 years across sales, GTM, partnerships, commercial operations, leadership and transformation. The advantage is practical judgement: knowing whether a finding is a genuine transaction risk, an evidence gap, a fixable execution issue or something that can strengthen the client story.
Operator experience
Built and led commercial systems.
Experience formed inside real commercial organisations, not only through external review.
Commercial judgement
Connect the dots.
Revenue quality, pricing, concentration, pipeline, management dependency and execution rarely fail in isolation.
Adviser value
Stronger evidence. Better ammunition.
Help the adviser prepare, evidence and defend the commercial story without competing for the lead relationship.
FAQ
Questions an adviser should ask.
Mandate-specific rather than generic consulting FAQs.
Are you duplicating our own commercial work?
No. The adviser remains the lead adviser. Revenue Execution adds a deeper operator-led commercial assessment layer where more evidence, challenge or management preparation is useful.
Does this replace vendor commercial due diligence?
No. It can complement formal VCDD or help a client prepare before it.
Can findings support valuation discussions?
They can strengthen or challenge the commercial evidence behind the transaction story. Formal valuation remains with the appropriate adviser.
For M&A Advisers
Bring more commercial depth to the mandate.
Tell us which side of the deal you are on and what is happening now.