Buy-side · 1–2 weeks · €5k–€7.5k
Quick View
What deserves attention now?
A rapid risk / upside screen for a live or near-term target.
For PE / Buyers
Understand the commercial risk you are buying — and the value you may be missing.
Revenue Execution tests how the commercial business actually works: revenue quality, concentration, pricing, pipeline, management capability, owner dependency, growth credibility and the conditions required to capture upside after close.
Buy-side acquisition
Test the investment case.
“What could undermine the thesis — and where is hidden value?”
We test sustainability, transferability and execution risk, then separate genuine upside from attractive but unproven management narrative.
Buy-side · 3–5 weeks · €20k–€35k
Comprehensive
How sustainable and transferable is performance?
Evidence-led commercial assessment covering risk, revenue quality, growth credibility, pricing, owner dependency, commercial systems and hidden upside.
Buy-side · 2–4 weeks · €10k–€15k
Not-Ready View
What has to change before this is investable?
For a business you like but cannot yet underwrite with confidence.
Portfolio exit
See the asset through the next buyer's eyes.
“What could weaken exit value or buyer confidence if we went to market now?”
Prepare the portfolio company before the process becomes expensive and time-pressured. Surface evidence gaps, commercial dependencies and value-defence risks before buyers set the narrative.
Portfolio exit · 1–2 weeks · €5k–€7.5k
Quick View
Where are the avoidable pressure points?
Fast buyer-eye review of the commercial story before the process begins.
Portfolio exit · 4–6 weeks · €20k–€30k
Comprehensive
Can management defend the story?
Deeper exit-readiness assessment with evidence validation, management challenge preparation and remediation priorities.
Illustrative buy-side case
Risk and opportunity can be the same finding.
Weak commercial discipline can reduce confidence in today's performance while creating a very real post-close value-creation opportunity.
Redwood — €14.8m B2B target
Healthy business. Strong niche. But the underwriting case depends on whether repeat revenue is genuinely durable and whether management can replace founder-led growth.
68%Repeat / contracted
42%Top-5 concentration
~47%Founder in significant wins
14.2%EBITDA margin
Why Revenue Execution
Know what can actually be improved after close.
Richard Fox brings more than 25 years of operating experience across commercial strategy, sales, GTM, partnerships, leadership and transformation. That matters because the work does not stop at identifying risk — it distinguishes durable value from weak execution and turns findings into practical post-close priorities.
Operator experience
Built and run revenue systems.
Commercial judgement formed inside operating environments rather than purely through external review.
Underwriting relevance
Test what really transfers.
Revenue quality, owner dependency, management capability and execution discipline directly affect what the buyer is actually acquiring.
Value-creation lens
Separate risk from opportunity.
Identify what is genuinely broken, what is simply immature and what may represent hidden commercial upside.
FAQ
Questions PE teams should ask.
The assessment complements financial, legal, tax, market, technical and cyber diligence rather than imitating them.
How is this different from traditional CDD?
The emphasis is on how the commercial system actually operates: revenue quality, transferability, owner dependency, sales execution, pricing, forecast credibility, evidence and post-close implications.
How do you identify hidden value?
We look for underexploited commercial levers such as pricing, account expansion, proposition, channel, sales productivity and management systems, then separate evidence from hypothesis.
Can findings become the post-acquisition plan?
Yes. Comprehensive work can produce initial 100-day priorities. Full post-close execution is separately scoped.
For PE / Buyers
Know what you are underwriting before you own it.
Tell us where you are in the deal and what decision you need to make.