Not a framework looking for a problem to solve. A career spent inside commercial organisations, watching what happens when the system connecting good people and good ideas is strong — and what happens when it isn't.
Richard Fox has spent his career building, commercialising, leading and improving commercial organisations — across telecoms, enterprise technology and high-growth B2B environments including Eircom, British Telecom, Oracle and Cloudera.
Across every one of those environments, the same pattern kept showing up. The businesses usually had good products, capable people and genuine opportunity. What was missing wasn't effort or talent — it was the commercial system connecting those things together. Too often it was weak, informal, inconsistent, or resting entirely on the judgement of a small number of people.
Revenue Execution exists to help owners build that system deliberately, rather than discover its absence the hard way — under pressure, mid-negotiation, or in front of a buyer.
This isn't generic sales consulting, and it isn't RevOps delivered from a spreadsheet template. It's judgement built from actually running commercial organisations — the kind that only comes from having been inside the room when a forecast didn't hold up, when a deal stalled for reasons nobody had named, or when a strong quarter masked a structural problem underneath.
"I've seen what happens when the commercial system is strong, and what happens when it isn't."
That pattern recognition — knowing what a healthy commercial system looks like, and where the weak points usually hide — is what gets applied to every engagement. Not a methodology in search of a client. A working understanding of what actually happens inside a business, brought to bear on yours.
I work directly with every client — combining that operator experience with structured diagnosis and hands-on implementation. No handoff to a team of juniors, no methodology deck standing in for judgement. Just a clear-eyed view of what's actually constraining the business, and the practical work to fix it.
"Richard cut straight through our pipeline noise and installed the exact execution discipline our leadership team needed to scale predictably."
David Heneghan, CEO — CX Index"Instead of high-level consulting theories, we received an objective, math-backed system that completely transformed our forecast accuracy."
Andrew Fox, CFO — BBL UKI"The commercial diagnostic isolated hidden friction in our sales process that we had been misdiagnosing for months."
Liam English, CEO — Bluemetrix