Build

Pricing & Commercial Model

Pricing that's inconsistent isn't just a margin problem — it's a credibility problem.

Your situation

Pricing gets decided deal by deal. Discounting happens without a clear rule for when or how much. You suspect you're leaving margin on the table, but can't quantify it.

What's really going on

Without a defined pricing architecture, every commercial conversation about price becomes a negotiation from scratch — for you and for whoever else is selling.

What we examine

Current pricing and discounting patterns
How packaging and offers are structured today
Where commercial terms create friction
Margin and deal economics by segment

What you get

Current pricing assessment

Pricing architecture

Packaging / offer structure

Discounting rules

Commercial terms principles

Margin / economics considerations

Pricing implementation plan

How the work runs

Diagnose

Where pricing is inconsistent, undocumented, or leaking margin without anyone noticing.

Plan

A pricing architecture and discounting rules the team can apply consistently.

Execute

Rolling the new pricing model out with existing and new customers, with governance to keep it consistent.

What changes in the business

Pricing stops being a negotiation you have to personally referee every time.