Commercial systems advisory

Your revenue isn't unpredictable.
It's undiagnosed.

The symptoms are usually visible — inconsistent pipeline, unreliable forecasts, growth that depends on you. The causes are structural. I find the commercial constraint underneath, then help you build the system to fix it.

Who it's for

Three reasons owners call me

Commercial performance is rarely just a sales problem. It's usually a systems problem — whichever stage you're at.

One method. Three stages.

Diagnose. Plan. Execute.

The same method sits underneath Build, Grow and Exit. Depending on what the business needs, the work may stop after diagnosis and planning, or continue through implementation.

Why this matters

It's a commercial system, not just sales

Business performance is produced by a system with many moving parts — not by any one of them in isolation.

Business performance
↑ produced by
Commercial system
MarketCustomersPropositionPricingGTM SalesCommercial operationsManagementDataGovernanceExecution

Revenue is the output. The commercial system underneath it determines how predictable that output becomes.

How I work

Most interventions treat the symptom, not the system

A new hire. A training programme. A CRM upgrade. Each feels like progress. None address the underlying mechanics limiting performance — because nobody stopped to understand what was actually driving it first.

"This isn't a consulting engagement that ends with a report. Where implementation support is needed, I work alongside your leadership to embed the changes until they're part of how the business normally runs."

About

20+ years inside B2B commercial systems

I've spent two decades building, fixing and scaling the operational mechanics behind how commercial performance actually gets produced — across complex enterprise sales, multi-stakeholder deals and high-growth commercial environments.

I work directly with every client, combining commercial experience with structured diagnosis and hands-on implementation.

EircomBritish TelecomOracleClouderaAcetechBluemetrix

"Richard cut straight through our pipeline noise and installed the exact execution discipline our leadership team needed to scale predictably."

David Heneghan, CEO — CX Index

"Instead of high-level consulting theories, we received an objective, math-backed system that completely transformed our forecast accuracy."

Andrew Fox, CFO — BBL UKI

"The commercial diagnostic isolated hidden friction in our sales process that we had been misdiagnosing for months."

Liam English, CEO — Bluemetrix
Ready when you are

Let's find out what's actually holding revenue back

Book an introductory call