The symptoms are usually visible — inconsistent pipeline, unreliable forecasts, growth that depends on you. The causes are structural. I find the commercial constraint underneath, then help you build the system to fix it.
Commercial performance is rarely just a sales problem. It's usually a systems problem — whichever stage you're at.
Important deals come back to you. Forecasts still need your judgement. Processes work differently depending on who's involved. I help you build the structure and visibility that let the commercial side run consistently without you holding it together.
You have a functioning commercial engine, but it won't automatically produce the next phase of growth. I help you find where that growth should come from, and build the capability to capture it.
Buyers will challenge revenue quality, customer concentration, growth assumptions, pricing and owner dependency. I help you identify those risks before they do, and strengthen the evidence needed to defend the business you've built.
The same method sits underneath Build, Grow and Exit. Depending on what the business needs, the work may stop after diagnosis and planning, or continue through implementation.
Where are you today?
Evidence-led, not opinion-led. Commercial data, documents, processes and targeted conversations, used together to find the real root cause.
Where do you want to get to, and how will you get there?
A sequenced, prioritised roadmap — not a deck of recommendations — ordered by commercial impact, urgency and ability to act.
Implement the plan.
Where implementation support is needed, I work alongside leadership to embed the changes until they're how the business normally runs.
Business performance is produced by a system with many moving parts — not by any one of them in isolation.
Revenue is the output. The commercial system underneath it determines how predictable that output becomes.
A new hire. A training programme. A CRM upgrade. Each feels like progress. None address the underlying mechanics limiting performance — because nobody stopped to understand what was actually driving it first.
"This isn't a consulting engagement that ends with a report. Where implementation support is needed, I work alongside your leadership to embed the changes until they're part of how the business normally runs."
I've spent two decades building, fixing and scaling the operational mechanics behind how commercial performance actually gets produced — across complex enterprise sales, multi-stakeholder deals and high-growth commercial environments.
I work directly with every client, combining commercial experience with structured diagnosis and hands-on implementation.
"Richard cut straight through our pipeline noise and installed the exact execution discipline our leadership team needed to scale predictably."
David Heneghan, CEO — CX Index"Instead of high-level consulting theories, we received an objective, math-backed system that completely transformed our forecast accuracy."
Andrew Fox, CFO — BBL UKI"The commercial diagnostic isolated hidden friction in our sales process that we had been misdiagnosing for months."
Liam English, CEO — Bluemetrix